Hr Manuel-Hbm Pharmaceuticals Lahore Essay

There are certain easons behind adapting the employee recommendations intensively. Firstly, current employees know the best about the jobs need to be filled so, they can better recommend person who can better perform the particular jobs. Secondly, current employees will never suggest an applicant unless they make sure that he or she can perform confidently in front of managers. Because sending incapable applicant distort the image of employee who is promoting new applicant. 3. 1. 2. External searches: Other sources of recruitment are newspaper advertisements. This is the most popular method the company uses when it wants to publicly announce about its vacancies. Besides, HBM also use notifications pasting on different locations like walls and polls. The notification carries information of ‘Argent need of medical representative†. This help company to generate wide pool of applicant for the recruitment purpose Recommendations: Our company HBM uses advertisements for recruitment but company should also use the cyberspace method for recruitment. This method will ultimately help company to reduce its recruitment cost. Universities and collages notifications: HBM should use university and collages as sources of recruitment. Company should place information on the universities and collages notice boards and the websites. There company can capture fresh candidates. This method is also a cost effective method and beneficial for the recruitment. 3. 2. Selection phase: Company selection criteria include number of step the candidate has to pass through. 3. 2. 1. Initial screening: At this stage of selection, criterion company see that if candidate is fulfilling the minimum qualification, the candidate who meets the minimum qualification standard is then passed and eligible for the next coming stage. Rests of the candidates are rejected. 3. 2. 2. Completed application: HBM use a simple application form which contains simple questions like Name, Address, Telephone and Other personal information. It may include candidate’s experience, education and other experience certificates. Upon verification, if company finds any information faked, the candidate can be rejected. 3. 2. 3. Employment test: Because HBM’s major workforce is SPO (Sales Promotion Officer), merely SPO’s are required to qualify in the test. This simple test is based on memory the candidate is required to memorize medicine literature then his pronunciation, speaking fluency is checked. The pass candidates proceed for the next stage. In contrast, HBM does not take any test for candidates who are striving for other professions like accountant, storekeeper and security guard. Comprehensive interview: Here directors and zonal sales managers take the comprehensive interview. Applicant’s confidence and its emotional stability are checked here. Almost all candidates, belong to different knowledge background are required to pass through the comprehensive interview in order to check their confidence level. 3. 2. 5. Unconditional Job offers: After the comprehensive interview if applicants perform intelligently, HBM will offer conditional or unconditional job. Recommendations: HBM should use employment test for accountants, storekeepers and other applicants in order to measure applicant’s abilities, communication skills and analytical skills. Depending, which applicant fall in which category that’s how company can fill vacancy with who is better fit for the particular job. SPO’s should also be given test to gauge their selling techniques as they spend most of their time in selling medicine. SPO’s personal grooming should be give significant importance during hiring process. For Accountant position, HBM must take test to make sure their analytical skills 4. Socialization and Orientation Plan: Loneliness and a feeling of isolation are not unusual for new employees-they need special attention to put them at ease. So, the organization must follow the socialization process to update each new employee about the values and norms of working at HBM Pharmaceuticals. 4. 1. Socialization Process: †¢ Pre-arrival stage: The organization will use selection process to inform prospective employees about the organization as a whole. †¢ Encounter stage: If the new employees found the differences between their expectations about job and reality then these employees should be socialized to detach them from their previous assumptions and replace these with the organizations’ pivotal standards. †¢ Metamorphosis stage: Higher management will provide help to recently hired employees in case of any problem they faced during working in the organization. Each individual should be informed about the evaluation process. That is, they’ve gained an understanding of what criteria will be used to measure and appraise their work. A trusted environment should be developed and maintained by the higher management so that each employee should feel comfortable to work with the organization. Socialization of new employees can also be possible through the new-employee orientation process. 4. 2. New-employee Orientation Process: Activities that introduce new employees to the organization and their work units are the part of orientation. 4. 2. 1. The CEO’s Role in Orientation: The CEO as the head of the company’s executive management should participate in the orientation process to encourage new employees to work for this organization and also let the new employees to talk about their concerns. The CEO should visit each regional office at the announced date for at least once in a month to meet collectively with all new employees. 4. 2. 2 HRM’s Role in Orientation: The role of Human Resource Department is very important in the orientation because generally this department is responsible for recruiting and selection process. Currently, as there is no functional HR Department in the HBM Pharmaceuticals, so it is the duty of Director Sales and Zonal Sales Managers (ZSM’s) to play their role by conducting the official gatherings where the new employees will meet with the old employees and their interactions will develop. If the new employee is hire as Regional Sales Manager (RGM) or Zonal Sales Manager (ZSM) then The CEO will be present at the orientation ceremony. If the new employee is hired at other position, except that mentioned above, than the ZSM’s are responsible for orientation. ZSM should offer these new employees what else he/she can do for them in the future. 5. Training and Development Plan: 5. 1. Employee Training: There are two types of training available in HBM Pharmaceuticals: one for the new hiring and the other is for the existing employees. 5. 1. 1. New employees: Training is only available for new hiring as Sales Promotion Officer (SPO). It is mandatory that new employees for all other positions available should be experienced and they should have the skill set required for the specific job. 5. 1. 2. Existing employees: Major portion of job positions in HBM Pharmaceuticals is sales oriented. If the employee at certain level is not fulfilling his/her responsibilities according to the job description then he/she will be offered a training session by his/her immediate officer. In that meeting, problem should be discussed with the targeted employee and try to identify the potential solution for that problem. If the officer recommends then the employee should be sent on training. Training can also be offered in such a case if the existing employee is promoted from one position to other position and the management perceives that training is needed to enhance the skill set and abilities of the employee. 5. 2. Determining training needs: 5. 2. 1. SPO: The job of Sales Promotion Officer is very critical for the organization. Newly hired SPO should be offered 1 month training: to enhance his/her subjective knowledge about the products; to increase communication skills; and to develop the interpersonal skills to work as a team. Existing SPO’s have to fulfill their targets. If any SPO is unable to fulfill his/her target then RSM/ZSM will discuss the matter with him/her at weekly meeting. RSM/ZSM will try to identify and solve the problem. If the SPO can not improve his/her performance after the counseling session then RSM/ZSM can recommend a training session for the particular employee. 5. 2. 2. Office staff: Training will be offered to office staff if working pattern has changed in the organization. For example: by implementing new technology equipment, or the addition of new process in the job description of office staff. 5. 2. 3. RSM/ZSM: These are experienced staff. Their responsibilities are also high because it is their duty to manage a group of subordinates. Managerial level skills are required for that job. If the employee at this position has some problem regarding his/her attitude or leading a team then Director Sales can recommend a training session to enhance their interpersonal skills as well as their leadership skills. 5. 2. 4. The CEO and Director Sales: HBM Pharmaceuticals is a partnership concern and it is owned by two persons: one is CEO and other is Director Sales. So, training is the personal discretion of these two individuals. If they think that through training, they can manage their business more effectively then they can go for a training session. 5. 3. Training Methods: There are several methods which can be used by the management to train their employees according to their needs and the job position. 5. 3. 1. SPO: For new joining SPO’s, it is most appropriate to use â€Å"classroom lectures† to train them because this is the method used to increase their subjective skills. It will also helpful for them to enhance their communication skills. For existing SPO’s to increase their productivity, RSM/ZSM should meet them personally and give them personal support. Due to this meeting, the problem will be solved and along with benefit, SPO’s morale will be increased. 5. 3. 2. RSM/ZSM: Classroom lectures as well as On-the-Job Training Methods are used to train RSM/ZSM. Director Sales will recommend the most appropriate method according to the situation and problem. 5. 4. Employee Development: Employee development focuses more on the employee’s personal growth. Successful employees prepared for positions of greater responsibility have analytical, human, conceptual and specialized skills. 5. 4. 1. Employee Development Methods: There are several methods which are used to develop managerial and non-managerial staff. Appropriate method selection will depends on situation. 5. 4. 2. Developing Office Staff: Job Rotation is the appropriate and recommended method to develop office staff. The concerned authority can choose horizontal or vertical Job Rotation to develop office staff according to the skill set of the staff. 5. 4. 3. Developing SPO to Senior SPO: Job Rotation is a good method to develop the abilities of SPO so that he/she can become Senior SPO. Vertical Job Rotation can be selected for this situation. 5. 4. 4. Developing Senior SPO to RSM: RSM is quite big position for senior SPO. So it is recommended that â€Å"Assistant-to-Position method† should be used to develop senior SPO to RSM. Senior SPO will work as an assistant to RSM to get in depth knowledge of the responsibilities of RSM and he/she can develop himself/herself in a better way according to the new responsibilities. 5. 4. 5. Developing RSM to ZSM: RSM and ZSM both are managerial positions and the position holders are experienced professionals. The only difference is the level of responsibility. ZSM is responsible for the sales of whole zone which is a quite big responsibility. Therefore, it is recommended that â€Å"Assistant-to-Position Method† and â€Å"Lecture courses and Seminars† are used to enhance the decision making skills of RSM and to improve more team management skills. 5. 4. 6. Developing ZSM to Director Sales: In the current organization settings, ZSM can only become Director if he/she became the partner of HBM Pharmaceuticals. It is recommended that the position of Director Sales should not be fixed for Partners and ZSM should be developed to this position on the base of his/her performance. 6. Performance Appraisals: Performance appraisals must convey to employees how well they have performed on established goals. It’s also desirable to have these goals and performance measures mutually set between the employee and the supervisor. 6. 1. Appraisal Methods: There are several methods which are used by management to evaluate employee performance. According to the nature of business of HBM Pharmaceuticals, we are recommending a method called â€Å"Using Achieved Outcomes to Evaluate Employees† or â€Å"Management by Objectives (MBO)†. 6. 1. 1. Management by Objectives (MBO): Four ingredients are common to MBO program: 6. 1. 1. 1. Goal specificity: The objectives in MBO should be concise statements of expected accomplishments. Tangible objectives should be expressed in the statements. 6. 1. 1. 2. Participative Decision Making: Participative decision making should be used by manager and employees, in setting objectives and agrees on how they will be achieved. As the interests of managers and employees are directly linked with stretched objectives and achievement of these objectives then they will definitely put their maximum effort to achieve those objectives. 6. 1. 1. 3. An explicit time period: Each objective has a concise time, too, in which it is to be completed. In our situation, it is 1 month. 6. 1. 1. 4. Performance Feedback: Continuous feedback on performance and goals are recommended. Twice a week meeting should be conducted by ZSM to get performance feedback and to discuss the routine matters with the field staff and to countercheck the performance whether the sales are meting the monthly goal plan. 6. 2. Performance Evaluation Standards and Appraisals: There are different performance evaluation standards for different positions: 6. 2. 1. Office Staff: If the office staff performs their responsibilities according to their Job Description then their salary will be increased by Rs. 500 quarterly. If the employee performance is excellent from consecutive 3 months then a special pay raise can be offered by the Director Sales. 6. 2. 2. SPO: Each SPO has some sales targets given by RSM/ZSM. It is his/her responsibility to fulfill those targets. Performance Appraisal meetings should be conducted at the end of each quarter. Upon the achievement of 80% targets for consecutive 4 months: 30% basic pay rise. Upon the achievement of 80% targets for consecutive 3 months: 20% basic pay rise. 6. 2. 3. RSM/ZSM: Upon the achievement of 80% targets for consecutive 4 months: 30% basic pay rise.

The Development of Housing Finance in the Changing Business Scenario

THE DEVELOPMENT OF HOUSING FINANCE IN THE CHANGING BUSINESS SCENARIO Mr. P. S. Ravindra** ABSTRACT Traditionally in India, most people used to depend on their provident fund and gratuity amounts received after retirement while considering buying a home. However, with the emergence of housing finance as a major business in the country, an increasingly large number of people are going for housing loans. The housing sector in India is facing an estimated shortage of 4. 1 crore houses and according to the Ninth Plan, the demand-supply gap in urban housing is 3. 3 crore houses. The industry comprises of nearly 383 housing finance companies although disbursements from only the leading 26 institutions are eligible for re-finance from National Housing Bank, which is the regulatory body for these companies. These Housing Finance Companies (HFCs) constitute nearly 95 % of the total disbursement by the industry . The tax exemption on the interest paid on housing loans has also been extended up to the year 2003. This move will benefit the salaried employees, especially the middle-class populace. A dream of providing 25 lakh rural houses has been envisaged in the budget. Out of these, 12 lakh houses will be built under the ‘India Awas Yojana’ and another one-lakh houses would be provided under the ‘Credit-cum-Subsidy’ scheme for families with an annual income below Rs. 32,000. Moreover, around 1. 5 lakh houses to be constructed under the ‘Golden Jubilee Rural Housing Finance Scheme’ will be eligible for refinance from the NHB. The industry is witnessing a boom at present boosted by the generous budget sops and rock bottom real estate prices. The demand is a result of genuine individual needs for housing. The prospects of the industry would be further strengthened on the amendments to the Rent Control Act and repealing of the controversial Urban Land Ceiling Act. This research paper focuses on the Demand for Housing sector, Market Profile, Market Trends, Price Sensitivity factors and outlook of Development of Housing Finance in the changing Business scenario. ____________________________________________________________ ____________ _________________nd Ceiling Act. _________________________________________________________ THE DEVELOPMENT OF HOUSING FINANCE IN THE CHANGING BUSINESS SCENARIO Mr. P. S. Ravindra** Introduction Roti, Kapada aur Makaan are the three basic necessities of human beings. Traditionally in India, most people used to depend on their provident fund and gratuity amounts received after retirement while considering buying a home. However, with the emergence of housing finance as a major business in the country, an increasingly large number of people are going for housing loans. Incomes of families are rising and their purchasing capacity as well as loan repaying capacities is going up. Property prices are more or less on a stabilizing trend. A large number of home loan options are available. HFCs are becoming increasingly liberal. Interest rates have been progressively falling. The Government of India has been giving substantial encouragement to the housing sector. The social structure of the Indian families is going through a sea change as the joint family is fast giving way to the nuclear family concept. The pressure to have one’s own home is high among these families. Highlights †¢ Significantly, there has been no dearth of demand for housing and consequently for finances for the same have been abundant. †¢ Market dynamics play a pivotal role in determining the lending rates. Considering the same, the housing finance industry has been in a slump in recent times. †¢ The entry of banks into the housing finance sector has posed a serious threat to already existent players in the field. †¢ The housing sector is witnessing a clash between major players. Foremost amongst this is the ICICI and HDFC imbroglio. The later is giving sleepless nights to HDFC. †¢ Tax sops provided by the Government of India is a significant step towards upholding the future prospects of this industry. Sector Comments Nearly 25 lakh houses are built every year in India. However, the nation’s requirement is around 65 lakh houses per annum. The housing sector in India is facing an estimated shortage of 4. 1 crore houses and according to the Ninth Plan, the demand-supply gap in urban housing is 3. 3 crore houses. In case, all these urban housing dwellings were to be built, it would require an investment of Rs. 150,370 crore. Traditionally, the housing finance business has been yielding a margin of around 2 per cent. The skill of the players is in converting their advances that have a maturity period of 15-30 years with the deposits that mature within three years. Though, the National Housing Bank (NHB) refinances housing loan up to Rs. lakh disbursed to the lower income group, this is just a negligible proportion of advances to the major players. The primary sources of funds are fixed deposits, debentures, private placement of bonds and borrowings from banks and financial institutions. Thus, efficient financial management has a key role to play in this industry. Lending rates are predominantly market-driven and in view o f the same, the housing finance industry has been in a slump in recent times with there being low demand from builders and investors alike. Furthermore, the entry of banks into the housing finance sector has also not augured well for the industry. Most housing finance companies cater mainly to the higher income group having reasonably assured creditworthiness. In a scenario marked with the absence of speedy foreclosure regulations, most companies prefer to stay away from rural and the Low-Income Group   (LIG). However, it must be noted that demand for housing in the Middle-Income Group and High Income Group segments has also recorded a steady rise lately. Market profile The Indian housing finance sector is crowded with players of all sizes and nature: government organisations, insurance companies, banks, housing finance companies and co-operative organisations like HUDCO and NHB. Major players in the Industry are HDFC, LIC Housing Finance, Dewan Housing, Can Fin Homes, SBI Home Finance and Gujarat Rural Housing. The youngest entrant into the Industry, which is penetrating rapidly, is ICICI. Interestingly, both Can Fin Homes Limited and its parent Canara Bank are into housing finance. It is the same with quite a few banks, for example, SBI and SBI Home Finance Limited, Bank of Baroda and BOB Finance, Vysa Bank and Vysyabank Housing. Though HDFC and ICICI also have their banking arms, they compete with each other in personal loans, but not housing loans. The industry comprises of nearly 383 housing finance companies although disbursements from only the leading 26 institutions are eligible for re-finance from National Housing Bank, which is the regulatory body for these companies. These Housing Finance Companies (HFCs) constitute nearly 95 % of the total disbursement by the industry. However, owing to the slump in real estate market over the last few years, the industry posted a fairly low disbursement growth. Market trends The housing sector is witnessing a clash between major players. HDFC had ruled this sector with a lion’s stranglehold. It was smooth sailing for HDFC all these years and it seemed that its monopoly was there to stay forever. However, out of the blue emerged ICICI Home Loans, when this financial institution decided to clash arms with HDFC on its home front. Within a year of its launch, ICICI Home Loans is giving the industry leader, HDFC, sleepless nights. Undercutting in the interest rates is all in the game and so is every other trick in the book. HDFC is gathering its wits to beat its competitor at its own game. It launched an aggressive hoarding campaign designed in the style of ‘follow the leader’. HDFC has launched its website propertymartindia. com as a joint venture with the Mahindras. Following suit, ICICI too, launched its home portal indiahomeseek. com. So the war rages on both at the retail level and also in the form of a cyber war. ICICI has lowered its prime lending rates on short and medium term loans from 13 per cent to 12. 5 per cent. Thus, bringing the interest on housing loans at par with the foreign exchange loans. HDFC also reduced the interest rates on its housing loans from 13. 25 per cent to 13 per cent. It went an extra mile to woo the borrowers of loans up to Rs. crore by allowing them the facility to either opt for a fixed interest rate of 13 per cent or a floating interest rate of 12. 5 per cent. As the name indicates, a borrower opting for the first choice will have to repay the loan at an interest rate of 13 per cent irrespective of any future hike or cut in the rates. Those choosing the second option would be subject to the vagaries of the interest mar ket and may gain or lose in the bargain. The company has also reduced the interest on loans borrowed by non-resident Indians. These loans repayable within five years will attract an interest rate of 11. 5 per cent per annum while loans ith a term of 6-10 years will be charged interest at 12. 5 per cent. The above rates are under the fixed interest rate option. Similar floating rate loans would be charged at 5 per cent less interest. Originally, only the commercial banks offered housing loans on floating interest rates, now that HDFC is offering loans at a 12 per cent floating rate, ICICI also has a floating rate home loan in the pipeline. Price sensitivity factors †¢ Noteworthy fact here is that NHB refinance to the HFCs comprises a mere 7% of the loans disbursed. In other words, most HFCs have to arrange for a major part of the disbursals from their own resources. Thus, low spreads, mismatched asset and liability, competition posed by banks with recent regulations requiring commercial banks to invest 40 per cent of their advances towards the priority sector, etc. pose problems for the lending division. †¢ The first housing finance company to cut down its interest rate after RBI slashed the PPF interest rate by 1 per cent on January 14, 2000 was HUDCO. When the National Housing Bank, the refinancing agency of all housing finance companies, slashed its rates by up to 50 basis points, it triggered off a virtual interest war in the industry. HDFC, ICICI, LIC Housing Finance, PNB Housing Finance Limited and a host of others followed suit. In a game of one-upmanship, the companies have been vying with one another to offer the best deal in a rapidly growing market. †¢ CRISIL has forecast an increase in the interest rates in the second half of this year. This will be due to the demand of funds by the Centre and also the corporates exceeding the supply. The Central Government has projected a Rs. 31,000 crore higher borrowing this year than last year’s figure of Rs. 86,000 crore. The State Government borrowings would add up to a further Rs. 7,500 crore and the corporate demand would be higher by Rs. 11,000 crore. As compared with the supply, CRISIL expects the short fall to be around Rs. 15,800 crore. To make up this short fall, even if there is a 1 per cent cut in CRR, interest rates are still bound to increase. †¢ The Union Budget 2000-01 has given a shot in the arm to the industry by raising the exemption a pplicable to individual borrowers on the interest paid on housing loans to Rs. 1 lakh. The existing tax rebate of 20 per cent under section 88 of the Income tax Act of 1961, covered repayment of housing loans, subject to a maximum of Rs. 0,000. The same has now been doubled to Rs. 20,000. This, coupled with the lowering of the interest rate would enable a borrower to enjoy tax exemption upto a loan of Rs. 7. 5 lakh for a 15-year term. He can now have access to better tax planning options on account of the exemption and a lower Equated Monthly Installment (EMI) due to longer term of repayment. Furthermore, individuals who already own a house can now invest in a new house and yet claim exemption from capital gains on the sale of the asset. The tax exemption on the interest paid on housing loans has also been extended up to the year 2003. This move will benefit the salaried employees, especially the middle-class populace. A dream of providing 25 lakh rural houses has been envisaged in the budget. Out of these, 12 lakh houses will be built under the ‘India Awas Yojana’ and another one-lakh houses would be provided under the ‘Credit-cum-Subsidy’ scheme for families with an annual income below Rs. 32,000. Moreover, around 1. 5 lakh houses to be constructed under the ‘Golden Jubilee Rural Housing Finance Scheme’ will be eligible for refinance from the NHB. The industry has found new avenues such as securitisation, which are expected to be launched in the market very soon. This mechanism would require a pool of assets (mortgages), which would be sold by the HFCs to NHB. These assets in turn would act as a Special Purpose Vehicle (SPV) and would be sold as pass through certificates to investors, which initially would be from groups earning pension funds, mutual funds, financial institu tions, commercial banks and other trusts or institution which require monthly fixed income. The mortgages would be for loans up to a period of 10 years, on which HFCs would earn 16 % from borrowers. The spread is to be passed back to the concerned HFCs in the form of premium at purchase of mortgages or service charge over a period of time. It is expected that with the success of securitisation the circulation of funds would increase coupled with cash flows generated by these funds. Furthermore, a secondary market for mortgages would become feasible for HFCs. Outlook The industry is witnessing a boom at present boosted by the generous budget sops and rock bottom real estate prices. The demand is a result of genuine individual needs for housing. The prospects of the industry would be further strengthened on the amendments to the Rent Control Act and repealing of the controversial Urban Land Ceiling Act. Thus, the housing finance industry is on solid ground and has interesting prospects ahead. As for the small players, they will have to take the harsh decision to either exit the industry or merge with bigger entities. It is also amply clear that in the future, industry leader HDFC will have to share the spoils with the aggressive young turk – ICICI. Notwithstanding the competition, the customer has nothing to lose as he can choose the best loan scheme from the ICICI and HDFC fold, with minimum interest and a nil processing fee. Conclusion Despite the abovementioned factors, several bottlenecks still exist in the industry, which have to be taken care of before any of the above can bring about an improvement in the prospects of the industry. From an overall viewpoint demand for housing is ever rising and the same would be reflected on the demand for funds. Hence, the profitability of the industry should commence on the positive track in the future. Now housing finance products are at par with other consumer goods, where use of all marketing mix has become necessary for the banks to attract and retain customers. References 1. Basu D. N and Mehta V. K. , 1993. Housing Finance System India, Urban India, XIII, (1) January-June: 36-50. 2. Manoj P. K. 2004. Dynamics of housing finance in India, 3. Vora P. P 2002. The Indian housing finance system, Housing Finance Investment. 15(Jan): 18-25. 4. Nambirajan, R, 2001. Home Loans and Tax benefits, Indian Infrastructure, May, pp. 42-43. http://www. indianloans. com http://www. indiainvest. com http://www. lichousing. com * * * * *

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RA #6 - Assignment Example Several possible solutions, including technical issues, computer failure, sick relatives, and acceptance of the mistake were presented. We agreed on accepting our mistake and seek for additional time. The other creative problem solving technique in a group set-up is the excursion technique. It is very useful for triggering group members to develop innovative thought patterns for formulate strategies. This method takes place in four five basic stages. In the first step, the consultant asks members to go for an imaginary excursion and take note of what they see. The second step involves creating analogies to what they saw with the problem at hand. Thirdly, each of these group members has to try and develop a solution from the analogy they created with what was seen in step one. In the fourth step, the participants share their experiences of the excursion: what they saw, analogies created, and solution. The final stage is more or less like brainstorming where the most suitable solution is

Managing Hospitality Operations - Essay Example | Topics and Well Written Essays - 3000 words

Managing Hospitality Operations - - Essay Example High-quality service results in customer satisfaction which in turn stimulates the intention to return, and encourages recommendations. Customer satisfaction also increases profitability, market share and return on investment (Shishavi, 2007). Every interaction in the hospitality sector is a service and interaction takes place at various levels. Service is dependent on various factors and each of these factors is individually and collectively responsible for efficient delivery of service. The employees, the managers, the technology and innovative ideas along and the consumers themselves can help meet the challenge of service delivery. The environment too has an impact on service quality and customer delight is used as a measure of customer satisfaction. Service quality perception has also been used a driver of customer retention. Hence, this paper will focus on the various factors responsible for service quality in the hospitality sector. It would first discuss SERVQUAL in the hospitality sector. Firms have to move from satisfaction to delight in order to obtain loyal customers and maintain profitable operations (Torres & Kline, 2006). â€Å"Customer delight involves going beyond satisfaction to delivering what can be best described as a pleasurable experience for the client† (Patterson cited by Torres & Kilne). This indicates that delight has a stronger emption and a different physiological state than satisfaction. Customer satisfaction is based on customer expectation whereas delight exceeds expectations. Customers can be delighted without being surprised. Delighted customers have greater appreciation for the firm and its services. Loss of a single customer can mean losses running into thousands and hence delight has been considered important to retain loyal customers. One loyal customer also translates into recommended customers. Customer delight can be used as a

Globlisation and forgen direct investment Essay

Globlisation and forgen direct investment - Essay Example According to Encyclopaedia Britannica globalization is the course through which the understanding of day to day life is becoming harmonized all over the globe. (King, 126) In economics, a wide description is that globalization is the union of prices, wages, products, profits and rates of interest in synchronization with developed nation norms. Globalization of the financial system depends on the position of international business, human migration, incorporation of pecuniary markets, and mobility of capital. The International Monetary Fund observes the increasing financial interdependence of countries all over the world through rising quantity and multiplicity of cross-border dealings, gratis international capital flow, and comparatively faster and extensive dissemination of technology. Theodore is more often than not attributed with globalization's initial utilization in an economic perspective. (Kar, 145) Globalization in the period from the time after World War II has been driven by improvement in technology which has declined the expenses of trade, and business arbitration rounds, initially under the sponsorship of GATT, which led to a succession of concords to do away with restrictions on gratis deals. Given that the end of World War II, after the arrival of the United Nations and the Bretton Woods institutions, there has been a sudden increase in the attainment and influence of Multinational corporations and the fast expansion of global civil society. (Border, 227-228) There are disagreements between media conglomerates, among various nations-states and speed and character of technical growth might facilitate in approaching one or another way out. While there is a measure of globalisation, its speed and direction is variably contested. The nation-state continues to keep hold of most of its authority, but it requires unfolding them and implementing them in innovative ways, if it d esires to fulfil defies of global forces and global actors. For instance in a global structure of governance the perception of sovereignty is becoming a much more expandable and absorbent one. Sovereignty requires be sharing, passing to global with local bodies. It is put into effect by states in combination with local and supranational bodies. (Fletcher, 188) This does not essentially signify that globalisation is deterioration the power of nation-states. However it does imply that this authority, in turn to be effectual, has to be transformed and reorganized. And this is to a degree already taking place. According to some, for instance, certain international institutions are in reality best implicit as a response to global forces or better as a reemphasize in a dynamic method of the authorities of nations. Thus for transformationalists the particular forms followed by globalisation are not predictable. (Lamb, 243-245) Detractors of the economic issues of globalization challenge that it is not an unalterable procedure which flows logically from the economic requirements of every person, as its supporters naturally argue. The opponents generally accentuate that globalization is a course that is arbitrated in accordance with the commercial benefits, and naturally elevate the prospect of

Why we left our factories in China Essay Example | Topics and Well Written Essays - 1000 words

Why we left our factories in China - Essay Example Businesses are compelled by competition to sell products at the lowest price possible at the highest quality doable. Such, businesses are always on the lookout for ways on how to cut cost and improve quality on the inputs of production. This effort to cut cost often points producers and businesses to outsource to China because of the cheap labour and material cost. In the article by Sheridan Prasso entitled â€Å"Why we left our factories in China†, Prasso pointed the numbers why manufacturers go to China. In 2005, Sleek Audio was quoted a price of $20 of $19 or $20 for one particular component that the Chinese were offering to make for $2 (2011). That is a whooping $17 to $18 price difference with each component. If Audio Sleek will purchase by the thousands, the price difference will just be very hard to ignore. 2. Economy of scale In the article of Prasso, businesses are now beginning to leave factories in China with the emerging movement called reshoring where business are beginning to bring their operations close to home. One of the major reasons cited for reshoring is that it is very difficult to deal with China; other is the presence of language barrier and delay in response time if there are any issues. Mark even lamented that when they are in China, great care are being extended to satisfy them where parts are made perfectly when they are around. The trouble is, when they give the go signal to make 10,000 to 20,000 pieces, problems begin to occur. The initial cost in going to China may be cheap that a business may be able to have cost savings by going to China. But it really is not that much because of the hidden costs, the delays, shipping cost and the cost associated with the learning curve. In effect, what has been initially saved was also defrayed by other incidental costs in going to China. This explains why many firms are moving back to the US or reshoring. The quotation cost in the US may have lowered from $20 to $19 to $8 because of the recent crisis. US workers are now more eager to work too because of the scarcity of the jobs. Still, there is a price difference between the new quotation of $8 and the old price of $19 to $20. But companies in the US can compensate for the price difference through economy of scale. Meaning, it can recover the lost profit of the price difference of the item by making more of the same. This is very probable because the initial experience of Sleek Audio when they decided to get back their operation in the US which won them the 2011 Best of Innovation award from the 2011 Consumer Electronics Association. It manifest that components that were made in the US were of excellent quality and that would encourage other businesses to reshore their operations back in the US. The effect on this to component maker would be an increase in volume and although they lowered their quotation to become competitive in terms of pricing, the foregone profit for the discounting the price can be recoup throu gh volume. In economics, the amount of increment in terms of cost is not always constant with each volume added. This is especially true with manufacturing plants. To illustrate, let us use the above example. Let us say that the cost for making the component is $5 for 1,000 units which would cost the component maker $5,000 to manufacture a 1,000 unit of a particular part. If a certain client/s would order have an accumulated order for example of 100,000 units, it does not mean that each unit would still cost $5 to the component maker that would amount to $500,000. With that quantity, the cost may be brought down to $4 per unit or $3 to the component maker saving them $1 or $2 with each component which could cover the foregone profit of its former price of $8. This is because some cost

Learning curve Essay Example for Free

Learning curve Essay The term the learning curve has a popular, well-known meaning in American culture. In consideration of how and when you start to examine the way that term is used, most people discover that the primary and perceived meaning of the term really doesnt make any sense. If the curve is drawn on a chart which tracks resulting knowledge against time spent learning, it might look like the Tetris © (a popular logic game) graph here to the right. By visual consideration, the chart is steepest at the beginning, when a person first starts learning how to play Tetris. The beginner usually gains knowledge quickly, learning the game in just a few minutes. Though there is much to learn, the player will never learn as quickly as he or she did at the beginning learning how to play the game. | Here is another example: I believe that most people would consider the process of blowing leafs out of their yards with a leaf blower is very simple, but is that the instance? For many, regardless of education and or experience, it only takes about two minutes to get up and running blowing leaves. Additional knowledge milestones await most people after they have invested more time, such as flushing corners, minimizing blowback, and blinding the cyclists. | On the charts shown in this article, the knowledge milestones are made up and arbitrary, however labeling the vertical axis can be challenging. For most people, learning can be a series of successes, but it can also be a slow refinement of technique. It isnt really accurate for a person to say they are still learning to dribble a basketball when many NBA professionals with years of experience are still refining the process. | Shown to the right is an expanded timeline on the basketball learning curve. Many of the knowledge milestones on this chart cant really be learned in an hour. Most people can and do learn that they exist, but are not able to actually perform them for another year. | This quest for adequate understanding was spurned by my desire to identify activities which have a shallow learning curve. If steep learning curves are grueling, then shallow ones must be enjoyable, right? Shown here on the right is a graph for the learning curve of World of Warcraft. It is definitely enjoyable. Maybe the vast number of things to learn makes it so compelling, or the timed-release of new experiences. Speed of learning is probably not the best way to determine whether or not something is fun. | Another example. Learning to drive a manual transmission. Learning to drive a manual transmission is difficult because it requires a certain level of knowledge and skill before it can be done at all. The payoff, and true measure of success, is learning it well enough to dare to venture out into real traffic on a person’s own. In consideration of the aforementioned graph, it is cognitive to most people that in many examples of learning, there is only one real milestone to be reached. | This final graph compares the learning of two different students, and it is the only chart where the idea of a steep learning curve actually makes sense. The lower (green) section of the graph represents the state of being unable to perform a certain task. The upper section represents the state of being able to perform it. The orange line student can be said to have a steep learning curve. The sample student crossed the threshold into able after one day of learning. The red line sample student had a shallow learning curve. Said student needed four days to become able to adequately learn and or retain the learned knowledge. Posters note: I found the foregoing article one day while doing research on different learning styles. The original post on Cockeyed. com I believe was meant to be satirical, however in my opinion the information is highly beneficial in understanding the original author’s perspective on how many people learn. In considering the authors said perspective, I truly believe he or she has captured what many people today consider the â€Å"learning curve† process. Please write me with any comments, questions and or concerns. William Lucas ([emailprotected] net)| |

A Health Promotion Program Proposal Health And Social Care Essay

A Health Promotion Program Proposal Health And Social Care Essay There are many substance abuse and mental health organizations throughout the country but minimal effort has been expended in targeting Human Immunodeficiency Virus (HIV) prevention programs toward people with mental illness and chemical dependency. The severely mentally disabled population are at a higher risk for HIV infection than the general population (Perehenets, Mamary, Rose, 2006). HIV prevention programs are at a commodity and rarely within this vulnerable population recognized as a sexually active population let alone at risk of HIV infection. In the health promotion program the proposed program will be a prevention case management approach to reducing the incidence of HIV in people with mental illness or dual diagnosis. The program will include a variety of professional health services, psychiatric care, and individually tailored education on HIV, other sexually transmitted diseases, and safer sex, as well as drug/alcohol treatment as needed. Health promotion being the obj ective of this program there will be active progress to reduce HIV infection among mentally ill and substance abusing population. The process will include working individually with each client to facilitate the identification and modifying risky behaviors, while also treating mental illness and substance abuse issues in an active effort to improve wellness (Aids Alert, 2008). In Cleveland, Ohio, there is a limited effort directed toward addressing the issue of HIV/AIDS among people with mental illness and chemical dependency. At the same time, there is a growing phenomenon of HIV transmission through sexual activity among the severely mentally disabled individuals. Mental illness does not increase risk in and of itself, a person with mental illness can, of course, engage in high risk behaviors for HIV infection. Studies of people with Severe Mental Disabilities show that between 4% and 19.4% are HIV positive. In all cases, the seroprevalence rates among people with mental illness are higher than that of the United States population in general (Courns et. al., 1991; Sucks et.al.,1992; Susser, Valencia, and Conover, 1993). It is critical for the severely mentally disabled clients to be provided with adequate education about HIV/AIDS and prevention strategies. The typical severely mentally disabled client suffers from a severe thought disorder exhibiting periods of active mental illness and remission. Active periods may include symptoms such as hallucinations or paranoia. Negative symptoms, which appear during remission, may include anxiety, depression, or impairment in thought (DSM IV). During periods of active illness, a client is less likely to engage in unsafe sex or other high-risk behaviors. During periods of remission, however, a client may resort to sex and/or drug using behaviors in an attempt to self-medicate (Aids Alert, 2007). Ironically, one of the periods of greatest risk is when a client receives effective case management, including medication and counseling. Researching agencies across the United States it was found that rarely did individuals with severe mental illness have any knowledge of the HIV infection or ways to prevent the spread(Aids Alert 2007). Thus it is critical that severely mentally disabled clients be provided adequate education about HIV/AIDS and preventive strategies. The health promotion project will specifically address three priorities: (1) Promoting Healthy Behaviors and Life Styles, (2) Increasing and improving healthcare, (3) Increasing knowledge. Literature Review A total of six articles reviewed for this project all where consistent in the recommendation to reduce HIV among the severely mentally disabled population. To reduce the transmission of HIV among clients in this population, risk prevention and education are essential (Aids Alert, 2008). A challenge among this population is the continuous need for intensive case management because studies showed following education and risk reduction activities are taught after 6 months at risk behaviors returned (Berkman, Pilowsky, Zybert, Herman, Conover, Lemmelli, Cournos, Koepner, Susser. 2007). In review of the literature one of the weakness is that the reality of sustain prevention behaviors where not demonstrated nor did the articles at hand speak about the need for intensive case management once a person with persistent mental illness present being HIV positive or living with AIDS. Clearly the project being proposed would offer continuous individualized, comprehensive, prevention case management approach, coupled with risk-reduction counseling as well as pre and post counseling for testing for HIV. Prevention Case Management ensures that clients have the necessary infrastructure established in their lives to allow them to focus on treatment and healthy living. The case manager links the client to essential services such as healthcare, housing, entitlements, and training. Assisting in daily living skills, such as budgeting and medication compliance, and acts as a liason between medical doctors and psychiatrists working with the client. Once the client has been linked to resources to meet his or her needs and receives psychiatric care to minimize or control symptoms, then the focus on reducing risky behaviors associated with increased risk of HIV infection. There are many substance abuse and mental health organizations throughout the country but minimal effort has been expended in targeting Human Immunodeficiency Virus (HIV) prevention programs toward people with mental illness and chemical dependency. Conceptual Model The High Risk Prevention Program is based in behavioral science theory. The education and prevention group sessions and prevention case management both use a combination of the AIDS Risk Reduction Model (ARRM) and Harm Reduction theory as a framework to guide interventions. For example, the education portion of the group sessions teaches people what behaviors put them at risk for HIV or other sexually transmitted infection. The participants activiely show the knowledge they are gaining through the High risk, Low risk, No risk game, where a behavior is written on a card and given to each person. Participants are then asked to stand under the sign that shows the level of risk the behavior carries. This is based on the ARRM principle that in order to change behavior, one must first label it as risky. The prevention portion of the group teaches participants how to reduce likelihood of infection through safer sex practices. This is based on both the ARRM principle that a person must make a commitment to change (e.g., use condoms for every sexual encounter) as well as the Harm Reduction principle that people are going to do risky things, so they should be given ways to at least reduce the risk. The ARRM states that the last step to changing behavior is to take action to perform the desired changed (Lanier,M. Gates,S., 1999). The High Risk Prevention Program witnesses this principle in prevention case management clients, since they are seen and intervened upon over a long period of time (sometimes years), whereas group session clients are seen only once. It is essential to provide education about the risk of HIV transmission to practitioner, community members, and clients. All of these groups need to understand what HIV is, how it is transmitted, and how to change risky behaviors in order to prevent infection. Without this knowledge, the disease will continue to be misunderstood and it will continue to spread through people with mental illness and/or substance dependence. Group sessions will be provided at local community organizations that provide mental health and substance abuse treatment, thus reaching a larger community. Experience shows that many people with mental illness are reluctant to go to an unfamiliar place and/or are likely to isolate themselves at home. Staff will provide outreach to homeless drop in centers and group homes to assist in reaching marginalized populations. Providing prevention education materials and the tools necessary for clients to practice prevention and risk reduction techniques nurses and other supportive staff will offer clients a variety of safer-sex products, including condoms, female condoms, dental dams, lubricants, and pamphlets about specific sexually transmitted disease or HIV. Free anonymous or confidential OraSure testing will be provided to participants following each session. In addition to education and prevention seminars, it is important to assist clients through learning, understanding, and implementing a risk-reduction life style. Prevention case management is critical in ensuring that clients have the necessary infrastructure established in their lives to allow them to focus on treatment and healthy living. The case manager will link the client to essential services such as healthcare, housing, entitlements and/or job training. The case manager will assist with daily living skills, such as budgeting and medication compliance, and act as the constant between medical do ctors and psychiatrists working with client. Project Goals and Objectives The first goal will be to increase knowledge and awareness around HIV and other sexually transmitted disease and prevention models, such as safer sex practices to clinical staff. The objective will be to provide education session about HIV and other sexually transmitted disease to employees and interns to ensure internal agency staff members are informed with accurate knowledge about high-risk behaviors associated with HIV and STDs. A secondary objective for this goal will be for staff members comfort and capability to talk with clients about sexual behaviors and HIV/STD prevention. The second goal will be to decrease behaviors that put people with mental illness and substance abuse problems at risk for HIV infection through comprehensive case management while supporting clients physical, emotional, social and mental health. The first objective will be to provide prevention case management services to 45 unduplicated clients. The intervention will be providing case management services to 30 clients each month, with overlap from month to month ( the average number of case management encounters will be two per client, per month). The second objective for the goal number two is to provide prevention and education sessions to One hundred and Eighty clients. With mental illness and/or substance use to increase knowledge about high risk behaviors associated with HIV/AIDS, other sexually transmitted disease, and safer sex. The intervention will be for multidisciplinary staff to provide prevention education sessions. Seminars will rotate through the community and will be held throughout the year, with an average of one seminar per month. Free, anonymous HIV testing will be provided through collaboration with an established testing provider. The outcome will be that clients achieve an increase in knowledge and awareness of issues around HIV, other sexually transmitted disease and safer sex, as evidenced in pre post test result analysis. Evaluation Component Evaluation of the projects success has two components. The first component is a pre/post test to assess clients knowledge of HIV, safer sex, and sexually transmitted disease. This evaluates the Education and Prevention component of the Project. Post-test scores that are higher than pre-test scores will show that the Education and Prevention session improved the participants knowledge of HIV, and other sexually transmitted diseases and safer sex. The second evaluation component is a documented review of client goals. This evaluates the Prevention Case Management component of the project. After establishing rapport with the client, the Prevention Case Manager will collaborate with the client to formulate a personal goal about HIV or other sexually transmitted disease risk reduction or safer sex. Typically, the Prevention Case Manager checks in with the client about this goal at each session to evaluate one or more of the following: the clients knowledge about HIV and prevention, his or her attitudes about changing risky behaviors, and skills available to implement a change. There is a formal written review of the clients goals that takes place every ninety days and is kept in the clients record. Progress is determined by both the clients personal assessment of his or her achievements and the Prevention Case Managers clinical opinion. Optimal outcomes in Prevention Case Management evaluation will demonstrate increase in condom use, cessation of injection drug use, or decreased number of sexual partners. Barriers and Challenges The adoption of Evidence Based Interventions can be best implemented under real-world conditions. The agency implementing the change must also have the ability to offer capacity building activities for the adopters of the intervention. Just adding responsibility to staffs all ready full scheduled can be a barrier to the motivation and successful implementation of the interventions. The level of care also needs to be assessed when offering Prevention Case Management when in fact the client is aligned in needed intensive case management simply to manage basic needs and this intervention would not have any significant change in behavior. The severly mentally ill client will present with challenges of psychiatric stability and that does need prioritizing. Successful behavioral change is not a one-time event. Change occurs over time, and with small steps which accumulate to make large differences. Change must be maintained over time and interwined into the culture of the person and their support system. The clinicians must remain flexible and meet their clients where they are moving them to risk free behaviors in their time line, pulling on their strengths. Nurses must expand their efforts to design and implement interventions which support promotion of health and prevention of disease and disability. Preventing and staying healthy is complex, focus is not only on the client but their family, their support system and their beliefs. The nurses approach needs to be comprehensive looking at primary, secondary and teritarty levels of prevention and involve the client and community in the planning. The Aids Risk Reduction Model allows the nurse to understand and predict clients behavior including how they use and adhere to recommended therapy. Health promotion being the objective of this program there will be active progress to reduce HIV infection among mentally ill and substance abusing population. The process will include working individually with each client to facilitate the identification and modifying risky behaviors, while also treating mental illness and substance abuse issues in an active effort to improve wellness (Aids Alert, 2008). .

An Analysis of the Use of Action to Find Happiness Essay -- Uncle Vanya

In a hotel suite, Dominic Cobb’s wife jumps off a ledge and dies in hopes of returning to what she thinks is the real world. Cobb must then decide whether he should forget the past and move on to find his own enjoyment or stay within an unconstructed dream space, where he is able to live with his wife. In Uncle Vanya, Anton Chekhov tells the story of a family of unhappy souls who have trouble finding pleasure in the world. As a result, Andre Gregory and Louis Malle use the opening sequence of Vanya on 42nd Street to foreshadow Chekhov’s argument that humans must take action find happiness, but only after they make peace with the past. Throughout Anton Chekhov’s play Uncle Vanya, idle characters are unhappy while active characters are more content, which shows that action gives way to happiness. For instance, Yelena claims there is no happiness for her on the earth (Chekhov 171). However, Yelena does not do any work around the house, and she depends on her husband, Serabryakov, for food, lodging, and money. Others cherish and love her, and she has all the necessities of life without working, yet she is still upset. Since she has all needs for free, the only possible cause to her sorrow is her idleness. Furthermore, Vanya asserts that he is lazy and does nothing except complain; yet, he still claims that his brother-in-law, Serabryakov, has â€Å"destroyed my [his] life (Chekhov 148, 186).† Following the death of his sister, Vanya has worked for Serabryakov around the estate. However, since Yelena’s arrival, Vanya has become an idle man and no longer works for Serabryakov. Since he is not active enough to move forward in life, he lurks over the past, which makes him an unhappy man. On the other hand, Waffles, who constantly plays his gu... ...ife better, one must follow the path to happiness and move forward instead of waiting for someone else to guide them to the end of the path. With common street-signs and the characters in Uncle Vanya, the directors of Vanya on 42nd Street reveal that humans are able to find true happiness, but only after they make peace with the past. Chekhov’s argument has a monumental impact to the hopeless, and reassures society that even though humans are dominated by repentance, happiness can still be found. Through the use of illusions and character behaviors, Chekhov demonstrates how the failure to let go of the past leads to complications with happiness. With street signs, Malle and Gregory indicate that in order to prevent from jumping into a realm of misery, humans must take action to reach happiness, where it is fundamental for the subconscious to leave behind the past.

Analysis of Writing Womens Worlds by Lia Adu-Lughod Essay examples --

Analysis of Writing Women's Worlds by Lia Adu-Lughod Writing Women's Worlds is some stories on the Bedouin Egyptian people. In this book, thwe writer Lia Adu-Lughod's stories differ from the conventional ones. While reading, we discover the customs and values of the Bedouin people. We see Migdim, a dominator of the people. Even though her real age is never given, one can assume that she is at the end of her life, maybe in her mid to late eighties. Migdim's life seems to include all the changes inside the Boudin community. Throughout the narrative of her life, we are able to realize the life way and changes within this exclusive society. One of the more in depth stories that Migdim told was how she refused the marriage to the man her father chose for her. It is customary for a woman to get married to her paternal first cousin. Her female relatives made her the tent she was going to live in and brought her some bridal gifts. Migdim refused to eat as well as covering herself in color in order to holdup the wedding. After much objection, Migdim did not marry the man that her father chose. Actuality, her father failed twice trying to arrange a marriage for her. All the way through Migdim's incident with arranged marriages, we can understand the old customs that has to do with marriage. It is obvious that, although women were believed to be obedient, they were capable to effectively convince men. Yet, today there seems to be a sign toward polygamous marriages that are eventu...

Macbeth :: essays research papers

How do the witches create an atmosphere of nightmare And evil in ‘Macbeth’? The play ‘Macbeth’ was written in the early seventeenth century, in a time when the English people believed very strongly in the existence of witches. A range of powers were certified to these evil beings, including the ability to see into the future, control the weather, fly and become invisible at will and communicate with the devil. The witches were believed to enjoy making human beings suffer, by causing livestock to get ill and die, for example. From the outset of this play, when three witches appear on stage, the contemporary audiences would have anticipated a plot that demonstrated just how evil such creatures could be. In Act 1 Scene 1 Shakespeare introduces the witches immediately and this sets the tone for the rest of the play, it sets a mood of evil and supernatural influences. In this scene the witches meet close to the battlefield, this associates them with destruction and death. The first impressions we get from this scene is that there is aggressive weather which reflects their tendencies and their presence causes chaos in nature, also darkness links the witches with evil, two thirds of the play is set in the darkness. An absence of light suggests an absence of God and he is associated with light and goodness. The witches speak in rhyming couplets â€Å"When shall we three meet again? In thunder, lightening or in rain?† Speaking in rhyming couplets gives the impression of chanting or a spell being cast. Their control over the weather is alluded to as they discuss what it should be like the next time they meet. The witches refer to the current battle as a ‘hurly-burly’. Bu t really this was a battle of horrific proportions that was to decide the fate of an entire country, resulting in many deaths. The witches’ description of this as a ‘hurly-burly’ suggests that they are dismissive of it, comparing it more to a childish scuffle in a playground. This shows how contemptuous they are to the affairs if man and their lack of concern at such human carnage and suffering. The witches know when the battle will be over suggesting that they may have some influence on this and reinforcing the idea that they can see into the future. They discuss their plan to meet with Macbeth, an intention that convinces the audience they mean to cause him harm.

“How Far Is Play Key in Rosencrantz and Guildenstern Are Dead?”

In the play â€Å"Rosencrantz and Guildenstern Are Dead†, the writer Tom Stoppard reveals to the reader the importance of â€Å"play† in his play and how it helps develop the plot and the characters of his literary work. Stoppard uses witty language, and satirical humour to help highlight the importance of numerous types play to the reader. Stoppard uses play as a main theme throughout his play as commentary on how play has many different interpretations, thus he uses his play as an impetus to explore this theme and allow the reader and the audience to gain a better understanding. Read this â€Å"The Secrets of Haiti’s Living Dead† One of the most prominent forms of play that is evident in the exposition of the play is how Stoppard plays around with the expectations of the audience as well as having both Rosencrantz and Guildenstern both tease the audience as part of their act. Stoppard begins the play with both Rosencrantz and Guildenstern already in action as if we as the audience have come â€Å"late to the action† by beginning the play with what seems to the audience as a non-sequiturs conversation â€Å"†¦Heads†¦ There is an art to the building up of suspense. Through this we as the reader are able to see how Stoppard is deliberately beginning his play in an unorthodox manner which would surprise the audience who would be hoping to follow the plot of the play from the beginning. By doing this, Stoppard is able to create an effect on both the reader as we are able to infer the audience’s expectation which have probably been diminished but nevertheless intrigued. As a reader we are a lso curious to know how long Stoppard will uphold this dramatic tension and leave both the reader and audience uneasy. Once we as the reader become aware of the fact that Stoppard’s play in not a conventional play that meets our expectations or the audience, we become subject to Stoppard’s world of plays awaiting anything that may come our way. In the exposition of the play, we see how the play begins with Rosencrantz flipping a coin continuously as Guildenstern tries to figure out how the coin only seems to flipping â€Å"heads†, â€Å"†¦. Heads†¦ The law of probability, it has been oddly asserted, is something to do with the proposition that if six monkeys†¦Ã¢â‚¬  Here Stoppard is able to highlight the important motif of coins and to a certain extent gambling through Rosencrantz playing with the coin. One could infer that through this coin play; Stoppard is simply trying to assert the attention of the audience by having them wait in suspense for something to happen. On the other hand, Stoppard also uses Rosencrantz game to highlight the fact that even from the very beginning of the play; his characters have no direction or purpose as to what they are meant to be doing on stage. This leaves us as the reader and the audience included feeling bemused by Stoppard’s play and wondering whether there are any conventional elements to Stoppard’s play. Furthermore, Stoppard is able to continue to build on the theme of play, by exposing the reader and the audience; through his manipulation of language and word play, to other characters in the play and how they help develop the plot of the play. During Act One, Rosencrantz and Guildenstern meet a band of Tragedians whose leader is the mysterious and crafty Player. Once the two parties begin to engage in conversation it becomes obvious that the play begins to make sexual references and similarities to the world of acting and prostitution. Naturally, both Rosencrantz and Guildenstern are intrigued by his offer and try to delve deeper into what the Player is offering â€Å"You’re not – ah – exclusively players, then? †, â€Å"We’re inclusively players, sir. † Through Stoppard’s use of double entendres in the language, we are able to see how he plays at the sexual innuendos of the Player through the implications of the meaning â€Å"inclusively† to show how the word intimates intimacy and an element of risque endeavors. By doing this Stoppard is able make a satirical comment about the similarities in the nature of acting and prostitution and how they both perform for money, though they differ on the nature of their performances. Through this we as the audience are able to see how Stoppard is able to add humour to the play through his word play and sexual innuendos, allowing the reader and the audience to enjoy the play despite the fact it may appear to be quite absurd. Lending weight to the above notion, Stoppard is able to show the importance of play through the character of the Player, who is able to toil around with both Rosencrantz and Guildenstern and helps them come to the realization that they are actors and that they have a purpose. The player is able to do this by playing around with the minds of both the protagonists, firstly through his sexual innuendos as explored above and through the fact that he helps Rosencrantz and Guildenstern realise that they are actors on stage and that they are performers to an audience. Stoppard is able to use the Player as a foil to Rosencrantz and Guildenstern who begin to question the Player asking him â€Å"†¦aren’t you going to change into your costume? †, â€Å"I never change out of it, sir† and â€Å"aren’t you going to – come on? †, â€Å"I am on. † Here we see the irony Stoppard is trying to convey as both Rosencrantz and Guildenstern did not walk onto stage appear to put on a costume in order to come on and act. Here Stoppard explores the theme of â€Å"seeming and being† as he shows how throughout the play the two protagonists interchangeably play around with their characters of Rosencrantz and Guildenstern in â€Å"Hamlet† and in Stoppard’s play. This leaves us the reader to question whether Rosencrantz and Guildenstern are acting or whether they are being themselves, leaving us intrigued as we ponder this peculiar phenomenon. Another character who helps elucidate on Stoppard’s theme of playing is the character of Hamlet who appears to be mad plays mind games with his two friends Rosencrantz and Guildenstern. Nobody in the play of â€Å"Rosencrantz and Guildenstern Are Dead† and in â€Å"Hamlet† knows why Hamlet is acting crazy and thus, they try to find reason for his madness. What they are not aware of is the fact that Hamlet has chosen to act mad and â€Å"play† the fool in order to prove the guilt of the new king and to find out if his mother was in on the plot to murder his father. Thus in Stoppard’s play it is obvious that Hamlet is simply playing around as he tells Rosencrantz and Guildenstern that he is â€Å"but mad north north-west; when the wind is southerly [he] knows a hawk from a handsaw†. Through Hamlet’s complex metaphor it is clear to see that he is actually lucid and is able to know that he is being tricked and deceived by his childhood friends with orders from Claudius. Here we are able to see how because of Rosencrantz and Guildenstern’s lack of wit and inablilty to comprehend Hamlet’s message they are inevitably the ones played by Hamlet and thus their ignorance leads them to their death. We as the reader and are left to see how Stoppard is able to use the character of Hamlet to show how disguise and deception both coincide with the theme of play as well as seeming and being. Lastly, Stoppard also conveys the importance of playing, through his use allusion to other texts by various writers to help show past and present literature works influence almost all writers. Stoppard’s play is based on the plot of â€Å"Hamlet†, but it greatly echoes Beckett’s play â€Å"Waiting for Godot†. In Beckett’s play the main protagonists of the play also lack direction and purpose and are waiting for the appearance of Godot who never comes. Thus similar to Rosencrantz and Guildenstern, they too engage in games to pass the time â€Å"†¦well, what to do now? †, â€Å"Don’t, let’s do anything. It’s safer. By adopting the same ideals from Beckett’s play about the nature of the play and the characters, it is possible to see how Stoppard is commenting on the importance of literary influences on writers and their works. Overall, Stoppard is able to convey the importance of the theme play in his play throu gh his use of careful and witty choice of language and through the satire of his characters Rosencrantz and Guildenstern. Stoppard is able to allow the reader and the audiences to experience the importance of the theme play through his exploration of the different interpretations of the word in numerous unconventional forms.

Reasons Why Parents Should Read Aloud with Children Essay

One of the greatest gifts that a parent can bestow upon a child is the gift of literacy. Reading is a wonderful pastime, and the key to unlocking many academic puzzles. Parents should read aloud to children as part of a regular routine, one that can be thoroughly enjoyed by both parties. Firstly, reading aloud to children poses the benefit of being quality time spent together. Parents need to have special time with their children, and reading to them is a great method for achieving this goal. Instead of plunking the children down in front of the television, sit them down on your lap and open up a book. As you begin to read to your children, marvel at their attention to detail, and use every opportunity to test their memory and knowledge. While reading, stop frequently and relate the story to an aspect of their everyday life. This will help them to see the correlation between themselves and their environment. While you are enjoying the quality time with your children as you read aloud, you will also be fostering a love of reading that transcends boundaries. Learning to love books at a young age will enhance the children’s desire to be an avid reader as they mature. A love of literature can take a child to unfathomable heights, allowing them to soar to faraway lands of make believe. Children that are read aloud to may use their creativity and imagination more often, building their different levels of intelligence. Being read aloud too can help them see the world, giving them an idea of their place in the world. Another great reason why parents should read aloud to children is to enhance their vocabulary skills. The parent should ensure that they read every word in a story verbatim, never glossing over words that they deem difficult. Children need to hear new words, and need to be explained to their meaning. This will boost their communicative skills. A child with a mastery of vocabulary will be able to orate and have himself or herself heard with a greater degree of efficiency than a counterpart saddled with a limited grasp of the language. When a parent reads aloud to their children, they are also teaching their children to read. As the pages turn, the children are intently watching, following every word on the page, learning that the words go from left to right and flow in a certain fashion. They will, through spoken osmosis, learn how to read on their own. The longer this continues, and with a great deal of frequency, the more proficient of a reader they will become. Parents also should read aloud to their children so that are heard enjoying the books, and the children. This bond will unite them, and the stories will also help them to learn things of importance. Books should be selected together, during regular visits to the local library or book store. This will give the child a sense of autonomy and ownership over the story, which may hold their attention for a longer period. Parents can help steer the children towards books that have strong morals, ethics, focus on manners and friendships, and interesting characters. Once the children begin to learn how to read, the roles can be reversed, and the children can become the readers while the parents become the attentive audience. This may give the children a jolt of confidence and self-esteem that will serve them well as they continue through the educational system. The only thing better than a good book is sharing it with a loved one. Nine Benefits for Parents Who Read Aloud Reading Aloud: 1. Creates bonding experience 2. Allows you to observe and share in your child’s interests. 3. Demonstrates your commitments to your child. 4. Provides an opportunity to model and transmit values. 5. Develops good communication skills. 6. Provide bibliotherapy* opportunities. 7. Gives children a chance to ask you questions. 8. Combats a passive, couch-potato, TV-viewing lifestyle. 9. Helps you build a storehouse of pleasant memories with your children. *Using stories and books to help Children deal with traumatic events such as death, divorce, loss of a pet, and adjusting to life-changing situations such as moving and entering school. Sources: Paticia A. Habada, Ph. D. Senior Editor of the SDA Life Series Reading textbooks Health and Home, Volume 38 Pages 45-47 Bobby Coles http://www.helium.com

Media Impect Essay

Introduction Children and adolescents have access to and consume a variety of different media forms, including television, the Internet, music and music videos, film and video games, many of which contain high levels of violent content. The concern (and the controversy) lies in whether violent content in media affects a young person’s beliefs and behaviors, and more specifically, if frequent exposure contributes to increased aggression and even violence in young people. Much of the research on the relationship between media exposure and aggression supports such a connection. Although critics have challenged the validity of these findings, suggesting that the studies focused only on short-term effects and were conducted in controlled laboratory settings, one study suggests that exposure to violent media in home environments has long-term implications.1 Promising strategies for reducing exposure to media violence are available and include limit setting by parents/guardians, technological innovations such as the v-chip (which blocks inappropriate shows or content from being viewed by children), and media literacy training. Scope of the Problem Most American homes (99%) have a television set, and â€Å"over half of all children have a television set in their bedrooms.† After sleeping, watching television is the most frequent activity of children. The average child spends 28 hours a week watching television. By the time the average child is 18 years old, he or she will have witnessed 200,000 acts of violence, including 16,000 murders. Up to 20 acts of violence per hour occur in children’s programming.2 Movies, music videos, video games, and the Internet also contain high levels of violent content correlated with youth violence. Internet websites showing violence (killing, shooting, fighting, etc.) correlate with a 50% increase in reports of seriously violent behavior. Violence on the internet is also possibly the most damaging and in need of more research.3 In 2003, about 12.5% of roughly 22 million adolescents (10-14 years old) saw 40 of the most violent movies.4 One recent study showed a physiological connection with desensitization to violent video games.5 There is little research on the effects of music videos and behavior, but there is limited information on rap videos and their effect on aggressive attitudes.6 Media as a Risk Factor The relationship between exposure to violent media and aggression has been researched extensively over the past 30 years. Different types of studies have confirmed a correlation.2 A review of almost 600 studies shows three main results of media violence: aggression, desensitization, and fear.7 Exposure to media violence also has been correlated with changes in youth attitudes about the use of violence in interpersonal relationships.8 While the evidence may be compelling, translation of these findings to the â€Å"real† world has been problematic.6 Findings are criticized on the grounds that most studies were conducted under controlled laboratory conditions and focused on short-term changes in behavior. It is unclear whether violent media has similar effects when viewed in home or community settings and whether such exposure has long-term consequences.8 Research involving the Children in the Community Study addressed these limitations and demonstrated a relationship between consistent consumption of media (3 hours a day) in the home/community and an increased likelihood of aggression toward others. Researchers followed 707 families for a 17-year period and examined the relationship between consumption of media and aggression, using youth self-report, parental report, and criminal arrest data. Forty-two percent of males who viewed television more than 3 hours per day at age 14 were reported to have been involved in aggressive acts that resulted in injury when they were 16 or 22 years old, this compared to 9% of males who viewed less than 1 hour of television per day. This relationship persisted even after controlling for other factors such as prior history of aggressive behavior, child neglect, neighborhood violence, family income, psychiatric disorders, and gender.1 Social learning theory provides an explanation for how violent media may influence childhood aggression. Social learning theory posits that a child learns how to act and forms his or her attitudes from observing important role models in his or her life. Characters portrayed in the media may become models that influence the child’s attitudes, beliefs, and behavior. He or she may learn to see violence as a part of everyday life and an acceptable way to solve interpersonal problems. Because violence in the media is so frequently presented without negative consequences, youth may fail to accurately assess or even understand the real-life consequences of violent actions against others.8 Children 7 years and younger do not understand the difference between reality and fantasy, according to research.9 Developmentally, they are less able to discern reality from fantasy and are more likely to be emotionally and cognitively affected by the violence they observe.8 Finally, the effects of violent media appear to be race-, class-, and gender-blind. Violent media influences both males and females (although some data suggest that males may be slightly more affected), and while some studies suggest a connection between socioeconomic and community factors and vulnerability to the effects of media violence, most research shows that all groups can experience the effects of media violence on attitudes and behaviors.8 Promising Strategies At present, little research exists on the effectiveness of different interventions for reducing the effects of violent media on children. Some common sense approaches such as limiting children’s access to violent media and teaching them to be informed media consumers have gained support from professional and legislative groups. Despite the lack of research, available interventions have both intuitive and theoretical appeal. Limiting Access To and Consumption of Violent Media Researchers have found that limiting media consumption, including television viewing and video game playing, can reduce short-term aggressiveness in children.10 Since the majority of children’s media exposure occurs in the home, parents/caretakers play a pivotal role in limiting consumption both by monitoring their child’s viewing habits and by regulating what and how much media they consume. Parents/guardians should engage their children in discussion of this issue but realize that they may not share their children’s opinions or interpretations of violent programming and content. 8 In 1996 Congress passed the Telecommunications Act, which was intended to assist parents and caregivers in reducing children’s exposure to violent media.11 The legislation calls for the inclusion of V-Chips in all new televisions and for the development of a rating system to enable parents/caretakers to assess the violence content of specific shows.11,12 The ratings system, however, is voluntary and networks are allowed to rate their own shows.9 To some extent, the industry is responding with devices such as Weemote and TVGuardian, which can filter out certain television channels and even offensive language, thereby providing some level of parental control over children’s viewing preferences.12 Developing Media Literacy in Parents and Youth Another strategy to reduce the effects of violent media is media literacy training. Parents/caregivers and children are taught to critically appraise the media they consume and develop strategies for reducing exposure to violence. They are taught to distinguish between real and fantasy violence, identify the real-life consequences of violent acts that occur in the media, critically assess the motivations of the producers in making the media product, and describe nonviolent alternatives to the violent actions contained in the programming. Despite this training, â€Å"more than half of Americans do not know their television is equipped with a V-Chip and two-thirds have never used it.† 9 Media literacy training resources include the Just Think Foundation, which focuses on children by providing educational programs that can be utilized during or after school and on-line13; the Center for Media Literacy, which offers media literacy training for teachers, parents, and community, civic, and youth leaders through exercises and activities in small group settings14; and the American Academy of Pediatrics Media Matters program, which provides training for health care professionals in media literacy and educational materials for use in the health care setting. 15 References 1. Johnson Jeffrey G., Patricia Cohen, Elizabeth M. Smailes, Stephanie Kasen, and Judith S. Brook. 2002. â€Å"Television viewing and aggressive behavior during adolescence and adulthood.† Science295(5564):2468-2471. 2. Beresin, Eugene V. 2009. â€Å"The Impact of Media Violence on Children and Adolescents: Opportunities for Clinical Interventions.† American Academy of Child Adolescents Psychiatry. Retrieved February 16, 2010 (http://www.aacap.org/cs/root/developmentor/the_impact_of_media_violence_on_chi ldren_and_adolescents_opportunities_for_clinical_interventions). 3. See Ybarra, Michele L., Marie Diener-West, Dana Markow, Philip J. Leaf, Merle Hamburger, and Paul Boxer. 2008. â€Å"Linkages between Internet and Other Media Violence with Seriously Violent Behavior by Youth.† Pediatrics 122(5):929-937. Retrieved February 23, 2010 (www.pediatrics.org/cgi/doi/10.1542/peds.2007-3377). 4. Worth, Keilah A., Jennifer Gibson Chambers, Daniel H. Nassau, Balvinder K. Rakhra, and James D. Sargent. 2008. â€Å"Exposure of U.S. Adolescents to Extremely Violent Movies.† Pediatrics 122(2):306-312. Retrieved February 23, 2010 (www.pediatrics.org/cgi/doi/10.1542/peds.2007-1096). 5. See Carnagey, Nicholas L., Craig A. Anderson, and Brad J. Bushman. 2007. â€Å"The effect of video game violence on physiological desensitization to real-life violence.† Journal of Experimental Social Psychology 43:489-496. Retrieved February 23, 2010 (http://anderson.socialpsychology.org/). 6. US Department of Health and Human Services. 2001. Youth Violence: A Report of the Surgeon General. Rockville, MD: US Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Injury Prevention and Control, Substance Abuse and Mental Health Services Administration, Center for Mental Health Services and National Institutes of Health, National Institute of Mental Health. 7. Murray, John P. 2008. â€Å"Media Violence: The Effects Are Both Real and Strong.† American Behavioral Scientist 51(8):1212-1230. 8. Bushman, Brad J., and L. Rowell Huesmann. 2001. Effects of Televised Violence on Aggression. In: Singer DG, Singer JL, eds. Handbook of Children and the Media. Thousand Oaks, CA: Sage Publications. 4 9. Federal Communications Commission. In the matter of violent television programming and its impact on children: statement of Commissioner Deborah Taylor Tate. MB docket No. 04-261, April 25, 2007. Available at: http://fjallfoss.fcc.gov/edocs_public/attachmatch/FCC-07-50A5.pdf. Accessed February 23, 2010. 10. Robinson, Thomas N., Marta L. Wilde, Lisa C. Navracruz, K. Farish Haydel, and Ann Varady. 2001. â€Å"Effects of reducing children’s television and video game use on aggressive behavior: a randomized controlled trial.† Arch Pediatr Adolesc Med. 155:17-23. 11. See http://www.fcc.gov/telecom.html 12. See http://www.familysafemedia.com/v-chip.html 13. See http://www.justthink.org 14. See http://www.medialit.org 15. See http://www.aap.org/advocacy/mediamatters.htm Related Publications on Media Violence Anderson CA, Dill KE. Video games and aggressive thoughts, feelings, and behavior in the laboratory and in life. J Personality Social Psychol. 2000;78:772-790. Bushman BJ. Effects of television violence on memory of commercialized messages. J Exper Psychol Applied. 1998;4:291-307. Council on Communications and Media. 2009. â€Å"Policy Statement: Media Violence.† Pediatrics 124(5):1495-1503. Retrieved February 23, 2010 (www.pediatrics.org/cgi/doi/10.1542/peds.2009-2146). Tangney JP, Feshbach S. Children’s television viewing frequency: individual differences and demographic correlates. Personality Social Psychol Bull. 1998;14:145-158. Willis E, Strasburger VC. Media violence. Pediatr Clin North Am. 1998;45:319-331. Internet Resources American Academy of Pediatrics Media Matters: http://www.aap.org/advocacy/mediamatters.htm The Center for Media Literacy: http://www.medialit.org Center for the Prevention of School Violence: http://www.ncdjjdp.org/cpsv

Student Result Management System

The potential of CIT attracted the attention of the development planners in Bhutan and the 10th FYI was designed to fully harness the potential of Sits to achieve the developmental goal especially of poverty reduction of the Millennium Declaration and Gross National Happiness. In order to address the IT HRS need in the country and to promote and support IT industries in the country, the Information Technology Department (IT'D) proposed to introduce a four year Bachelor of Engineering in Information Technology degree in 2009.The College launched BE (IT) with 30 students from the winter semester of 010. Presently, IT'D is supported by 6 teaching faculty, two technicians and two CIT staff (CIT Unit). To support the IT program, the college is constructing a new IT building which will be equipped with the latest IT equipment and facilities. To provide wholesome IT knowledge and skills to the students, IT'D introduced modular courses from 2011 in collaboration with UNIT under Chippie Right er Project. The department is currently working to introduce a testing center at the college.Project Duration: Expected Starting Date: Planned Duration in months: 8th September, 2014 8 months Executive Summary: Page 2 Scope, Introduction and Background of the Project A. Scope of the Project: The scope of the project is as follows: 1 . Student management system will include : 0 Student admission/registration 0 Student details 0 Fee payment records 0 Student ID generation. 2. Result Management System will constitute the following modules: 0 Continuous assessment 0 Attendance report 0 Previous academic records 0 Semester module subscription 0 Student's quota validation 0 Publish / unpublished student results 0 View results B.Introduction: Bal . Project Background and Literature Review: (Detailed summary of what all has been done internationally in the proposed area quoting references and bibliography. Please note that this section demonstrates the depth of knowledge of the project team and builds the confidence of the evaluators about capability of the team in achieving the stated objectives. ) The number of students in the college are increasing. When it comes to registration, the cool The present system uses traditional means of paper and excel sheets for managing the student academic records and results.Managing manually doesn't validates the exact information like students statistics and moreover it's difficult to maintain each record. The exam management cell become quite handy with the increasing number f students every year and limited resources Thus, there need a systematic software/program to maintain the information and the academic performances of all the students. The proposed system is one of the solution that can not only reduce human work but can become effective too. The system will maintain every necessary details about each student, compile result and allow the students to view the result. 2. Current State of the Art: (Please describe the curren t state of the art specific to this research topic. ) Page 3 No result management system has been developed so far in the college. This will be he first attempt to develop the fully functioning result management system. C. (Please describe the challenges, specific to this research topic, currently being faced internationally. ) 0 New admission/registration are tedious with large number of students. 0 Difficulties in maintaining correct information about student appearing in a semester and a repeating semester. No system to keep track of student fee payment records. 0 Lack of online result viewing system. D. Motivation and Need: (Please describe the motivation and need for this work. ) The development of result management system would help lecturers and students to easily manage and maintain the results. The Student Management System, being the dependency of Result Management System, would enable the online registration / admission, manage and update the students' information, get th e statistics of students such as number of students passed or failed in certain years, details of students, etc.Student results can be made available online for viewing, keeping track of the academic performances and attendance reports. 3. A. Specific Objectives Being Addressed by the Project: (Please describe the measurable objectives of the project and define the expected results. Use results-oriented wording with verbs such as to develop.. ‘, to implement.. ‘, to research.. ‘, to determine.. ‘, to identify.. ‘ The objectives should not be statements and should not include explanations and benefits. The objective should actually specify in simple words what the project team intends to achieve (something concrete and measurable/ deliverable).Fill only those objectives that are applicable to the proposed project. ) AAA . Research Objectives: (if any) AAA. Academic Objectives: (if any) AAA. Industrial Objectives: (if any) Page 4 AAA. Other Objectives: (i f any) 4. Research Approach A. Development / Research / Test Methodology: (Please describe the technical details and Justification of your development and research plan and test plan and testing strategies. Identify specialized equipment, facilities and infrastructure which are required for the project and their utilization plan. The block diagrams, system flow charts, high level algorithm details etc. Eave to be provided in this section. ) Methodology for Development The methodology for our project is based on the Software Development Life Cycle (OSDL) We use a methodology that helps us design and develop complex systems sing phased approach (aka Waterfall model). This approach is designed to make sure that we don't move from one phase to another before we have assessed and verified the results of the current phase, and that we have all the necessary information to move on. This methodology also makes the software project management much simpler.The OSDL helps us to define the â₠¬Å"what†, work out â€Å"how', and then develop and deliver a quality product by the â€Å"when†. System development as defined in OSDL version we are adopting consists of seven key phases. Following is a brief introduction to these key phases : Phase 1 : Capturing the Requirements – This phase will involve sitting down with the college exam controller and the focal person who looks after the overall academic matters (Dean Academic Affairs), student management body (Dean Student Affairs) and do lot of listening, followed by a lot of writing.The end result will be a document that defines what the college management requires in terms that the college management can understand. 0 Phase 2: Analyzing the Requirements – In this process, we will develop a deeper understanding of the requirements and will gather as much data we can to help while designing the solution. 0 Phase 3: Designing a Solution – After we understand the requirements and have analyzed them in detail, we will produce a design. This phase defines how the system will be built. Phase 4: Developing a Solution – From the â€Å"what† and the how, we will produce and test the individual, self-contained modules that will make up the solution. 0 Phase 5: System Integration and Testing – We will now take all the modules developed in Phase 4 and put them together as a complete solution. For the first time, we can test the entire system as a cohesive entity. We will confirm that we have a solid product that meets all the original requirements.